Specialty gamer panel

Get in the game with the new GMI Gamer Panel!

Collect data directly from video gamers for game development, pricing and purchase behavior. Test marketing strategies and ad concepts on the gaming industry before implementing them. Access thousands of engaged, highly profiled video gamers worldwide with the new GMI Gamer Panel.

Come to GMI for quality video gamer research data. Our specialty online gamer panel is carefully managed and panelists are required to double opt-in, as with all of GMI's panels. Gamer panelists are recruited from a variety of credible sources, including the popular gaming site GameSpot®.

This rapidly growing panel is comprised of some of the most engaged panelists in the industry, and the GMI Gamer Panel yields very high response rates. Panelists are profiled on nearly 100 attributes as part of the registration process, including:

Gender
Household income
Number of children
Level of education
Consoles owned and played regularly
Hours per week spent gaming
Types of games played in past six months
Online gaming services used
Participation in online gaming forums
Participation in online gaming communities
Use of third-party voice technology
Genres of games played

Number of games owned
Percentage of games purchased new vs. used
Most likely time to purchase
Purchase decision making
Self-assessed gamer category
Sources for learning about new games
Gaming industry workers
Types of televisions owned
Other consumer electronics
Internet connection speed
Place of purchase for games